The power of non-violence

Wild Creative Industry’s work begins with human rights, with the Pietà campaign, designed and produced by Ernesto Spinelli and Marco Biondi, for the International Day for the Elimination of Violence against Women and the 16 days of activism against gender-based violence. The campaign is supported by the Italian Institute of Culture in Albania and Kosovo and the University of Arts in Tirana, partners of Wild Creative Industry. Italian actress Loredana Cannata is its testimonial. Non-violence and looking elsewhere are the opposite. Minding your own business is not enough. One must take sides and act. Kindness and weakness are the opposite. Non-violence is strong, active, committed thinking.